First National Real Estate has announced the return of its former Online Services Manager, Suzi Cowperthwaite, in the new role of National Experience Manager. The appointment expands the cooperative network’s executive management team to four, completing a restructure of marketing, recruitment and management.
Having departed First National in 2011 to pursue her ambitions in business marketing consultancy, Ms Cowperthwaite has been in demand for more than a decade across industries incorporating real estate, recruitment, sporting organisations, consumer goods, finance, small business and State Government.
‘Customer Experience is a crucial differentiator for the First National Real Estate brand and Ms Cowperthwaite’s expertise will not only deepen the relationship between the network and its members, but also between the brand and Australian consumers,’ says chief executive, Ray Ellis.
Ms Cowperthwaite is excited about her return to First National, after an eleven-year absence, and enthusiastic about advancing the network’s membership experience.
‘First National plays a critical role in Australian real estate. It has proved that a not-for-profit “Adaptive Cooperative” is not only relevant, but effectively competes head-on with franchise brands to deliver more leads, marketing resources and business support’ says Ms Cowperthwaite.
‘What First National delivers in terms of training, technology, marketing, industry advocacy and membership experience is truly outstanding. It’s plain to see that the management restructure has created opportunities to fully leverage all of the network’s advantages and I look forward to seizing hold of these opportunities.’
The industry as well as its expectations of major brands has completely changed, according to Ray Ellis.
‘Just as the pandemic has led Australians to re-think their real estate goals, agents are re-thinking the value of their current franchisors, and many are being found wanting. First National is a marketing machine, we’re experiencing unprecedented membership enquiry, and Ms Cowperthwaite’s appointment will assure new heights are achieved.’
Issued by: First National Real Estate
For further information contact:
Chief Communications Officer, Stewart Bunn on 0413 624 317