Australia’s largest independent real estate network, First National Real Estate, will offer its Western Australia agents business and social etiquette training in Perth next week from Australia’s foremost authority, Anna Musson.
The network believes that in a world of digital disruption and rapid technological change, it has never been more important for real estate agents to differentiate themselves through good manners, thoughtfulness, and respectful conduct.
Anna Musson is one of ‘Kochie’s Angels’ and appears regularly on Channel 7’s ‘Sunrise’ breakfast programme. She is a regular guest on The Project as well as Sky Business, and presented to the network’s executive team late last year.
Speaking about the decision to incorporate business etiquette training in First National’s professional development schedule, the network’s Vice Chairperson Lynda Briggs said she believed it was just as important as all other forms of performance training in real estate.
‘It doesn’t matter how competent or ethical an agent is if his or her conduct, presentation or manners do not uphold a high standard’ said Mrs Briggs.
‘As agents, we are privileged to play an important role in helping people through some of life’s greater challenges. We want to be a network that is known not just for outstanding results, but also for common decency, good manners, and treating customers with respect’.
Anna Musson believes good manners are the foundation of quality service and that as businesses grapple with the disruption of digital newcomers, the personal touch in customer service could well be the difference between survival and extinction.
‘These days, we do business with people we like. So in competitive industries like real estate, the small things become the big things and here is where the finer points of business and social etiquette help to build trust and likability quickly,’ said Mrs Musson.
‘I like to think that etiquette training is a perfect complement to sales training and technical skills.  The knowledge of how to put a client first and to do it well is an art, and this is where First National is taking a holistic approach to the training of its agents’.
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Issued by: First National Real Estate 
For further information contact:
Stewart Bunn, National Communications Manager, First National Real Estate on
1800 032 332 or 0413 624 317
Anna Musson, Principal, The Good Manners Company on 0412 007 173