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21 Jan 2019

GiFang Partners With Australia's Most Popular Network

Screen Shot 2019-01-21 at 9.46.21 am

In another example of First National’s marketing leadership in the real estate industry, GiFang Group, the largest real estate portal in Australia for Chinese buyers, has today announced a strategic partnership with First National Real Estate, one of the most popular real estate networks in Australia.

Established in 2010, GiFang has been striving to provide the most transparent, complete and timely real estate information and transaction service to worldwide Chinese buyers, as well as providing market partners and vendors with market-leading tools and services. GiFang has created a community of Chinese real estate investors by continuously supplying them high-quality property listings, data analytics and events.

By working with the top 10 Chinese real estate networks, the top 10 Chinese migration agencies and reputable Australian law firms, not only does GiFang present Australian property information to more than 10 million potential investors who are actively sourcing properties to purchase, but also acts as a one-stop-shop to provide Chinese investors with an end-to-end solution, from enquiry translation, funds transfer, auction assistance, loans from Australian funders, all the way through to settlement.

To date, GiFang has facilitated over $2.8 billion AUD in transactions.

First National Real Estate is the largest network of independent real estate agents in Australasia. With over 300 offices across Australia, New Zealand and Vanuatu, the First National Real Estate network covers residential, rural commercial, rental and holiday lettings. The group adopts a quality assurance system that assures members' management practices are of the highest professional standard. All First National agents combine traditional marketing with high-tech websites, buyer/tenant matching systems and social media.

“We are excited to partner with GiFang so our members can offer a streamlined customer experience for Chinese buyers. We believe this will lead new transactions and better outcomes for First National’s clients across the country,” says Jonathan Walls, the National Commercial Manager for First National Real Estate.

Michael Yang, Chief Executive Officer of the GiFang Group, said:

“Chinese buyers spent more than $170 billion USD purchasing real estate outside China in 2018, and we expect this volume will exceed $200 billion by 2020.”

“We are in a huge marketplace with multiple hurdles. Not only do we bring a massive investor audience to the Australian real estate market, but we have an in-depth involvement in the property transaction to ensure a seamless, smooth experience for all parties in the transaction. We look forward to providing this to First National offices and their vendors.”


Under the partnership, the two companies will leverage each other’s expertise and resources to bring real benefits to vendors and buyers, to activate the market in 2019.

More Information on the Agreement

The First National network’s listings will go live on gifang.com from 14 January 2019. In addition to the basic package, gifang.com provides every First National office with extra tools to service their vendors, including upgrades to their listings and branding, advertorials, feature properties, email direct marketing and professional translation.

Issued by: First National Real Estate

For more information, Stewart Bunn, National Communications Manager on 0413 624 317

Tags: first national real estate, chinese, GiFang

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