First National Real Estate has announced that Liza Balian has joined its Business Growth Management team in Victoria, with the specific aim of accelerating the collaborative network’s growth trajectory throughout the state.

‘Liza brings a wealth of experience and a passion for fostering growth and innovation in the real estate industry, making her a valuable addition to our team’ said Head of Growth, Australia and New Zealand, Mr Matthew Harvey.

Liza’s journey in the corporate world began in the legal departments of Melbourne’s banking and finance sector, where she gained unique insights into the complexities of the regulatory landscapes governing financial institutions. Throughout her career, Liza’s strength has been her ability to build enduring relationships with clients, earning their trust as the ‘go-to’ person for steadfast support during challenging times.

In her previous roles, Liza’s commitment to uncovering and understanding the unique needs and concerns of clients allowed her to offer tailored solutions that go beyond conventional transactions. Her dedication to the stories behind each client’s situation has set her apart, making her a trusted advisor in the industry.

In the midst of the challenges posed by the COVID pandemic, Liza played a pivotal role in helping real estate agencies open their doors remotely, demonstrating her unwavering support and energy during difficult times. Her efforts resulted in successful outcomes and the cultivation of lifelong relationships within the businesses she supported.

‘I’m thrilled to join First National Real Estate at this point in the network’s history. It’s a brand that presents a strong business proposition, backed by genuine innovation and an exceptional corporate culture,’ said Ms Balian.

‘The current economic environment presents strategic opportunities for growth for such a competitive, nationally recognised brand. First National’s unique cooperative structure fosters a collaborative environment that breeds business success, and I’m eager to leverage my experience to drive its expansion throughout Victoria.

‘What most impresses me most is the network’s commitment to providing industry-benchmark products and services, with a not-for-profit corporate charter. This delivers cost-efficiencies unavailable to independent or franchise agents, and it empowers business owners to thrive without the burden of excessive percentage-based fees like those charged by other real estate brands.’

Liza’s mission is to present business owners with this alternative solution, allowing them to reinvest profits back into their businesses, staff development, and local communities.

‘Liza Balian’s appointment as Business Growth Manager for Victoria is a testament to First National Real Estate’s commitment to excellence and innovation in the real estate industry. Her enthusiasm for joining our network is matched only by our excitement in having her on board,’ said Mr Harvey.

For more information about First National Real Estate and its cooperative membership structure, please visit

Issued by: First National Real Estate

For more information, contact:

Chief Communications Officer, Stewart Bunn, 0413 624 317