When independent customer satisfaction research and rating business, Canstar Blue, announced First National Real Estate was the number one brand in Australia for ‘overall satisfaction’. First National was the only brand to achieve 5 star ratings in any category.
Canstar’s independent endorsement has been shown to influence nearly 40% of consumers in their decision-making when choosing an agent, so First National's members were provided with media releases, award certificates, and a comprehensive suite of digital collateral to promote the news. A series of six social media videos were rolled out, reaching nearly 500,000 consumers on behalf of members connected to First National Social Express – the network’s social media publishing service.
‘We found that First National Real Estate has been impressing more than any other firm, taking out five-star reviews from consumers in almost every single category, including communication and advice, problem resolution and value for money’